OUR TEAM

Tom Taber

CEO

Tom Taber

As CEO of T4 Associates, Tom guides the firm's overall strategy, leading client engagements and producing compelling thought leadership on B2B customer loyalty.

With over 15 years in the business, Tom has consulted with more than 200 corporations and private equity firms across four continents. He is passionate about helping clients understand their customers and then advising them on implementing improvements to create raving fans. For his clients, Tom serves as advisor, coach, strategist, friend … and sometimes therapist. He has been a keynote speaker at a number of global conferences.

In prior chapters of his career, Tom worked at Pactiv Corporation and Bain and Company. He received a BA in economics from Tufts University and holds an MBA from Northwestern University – Kellogg School of Business.

In his spare time, Tom is a live music junkie, an avid skier, and an ardent adventure traveler. He loves memorable experiences so much that his friends coined a phrase in his honor: "To Be Tabered." Ask him about it sometime.

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