Barbara loves working with a variety of industries and clients to seek an understanding of customer experience and opportunities for growth. She leads teams of researchers to glean rich qualitative and quantitative data and a holistic narrative for the customer. Barbara also serves as a researcher on many of her projects to achieve a richer understanding of each project.

Barbara holds a master's degree in psychology and a master's certificate in Global Career Development Facilitation. She has a natural interest in asking questions and learning more about customers' unique experience and perspective.

When Barbara isn't managing projects, she loves spending time with her family and friends and traveling whenever and wherever possible, especially to her cabin in the Northwoods of Wisconsin.